In the trend of omnichannel shopping, the ability for consumers to research, reserve and pay for products online, then pick-up in-store at their convenience is an innovation that smartly addresses the mind-set of today’s “I want it now” shoppers. But what’s in it for the retailers that offer this solution?
More and more each year, retailers are competing to find the best technologies to fit the needs of their customers. As the Amazons of the world continue to dominate the retail space, a retailer’s very survival depends on how quickly and effectively it can adopt to ever-growing consumer demands.
This is where omnichannel comes into play. Of the top ten omnichannel services offered by leading chain retailers, BOPUS, or “buy online, pick-up in store” sits at number five, but the service is steadily moving up. In fact, 25% of index retailers offer buy online, pick-up in store, up five percentage points from the summer of 2015.
Let’s take a look at the 3 reasons retailers offer BOPUS: